Patient Marketing: One Smile at a Time

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Who would have imagined a 10-minute sales conversation 8 years ago about dental chart orders would lead to a patient marketing campaign? Over the last several years, POS has helped Kimball and Beecher Family Dentistry expand its reach well beyond Waterloo, Iowa.

When it comes to marketing, practices have to be willing to evolve and try different things. Below is just a small sampling of the marketing pieces POS and Kimball and Beecher have done throughout the years to attract new patients, retain the ones they have, and to achieve practice growth.

The Charge: Make their patients the central focus of what they do and how they do it.

They desired a relationship with their patients and have created a patient-centric practice that continues to deliver an exceptional patient experience.

They believe it’s about saying thank you, showing appreciation, marketing your strengths and delivering on your brand promise.

They understand the power of marketing and working with partners who understand dental marketing. POS helped them refresh their brand. From there, the marketing ideas just kept coming.

BRAND REFRESH

A slight logo refresh with tagline ‘We love to make you smile!’ is carried throughout all of their marketing pieces.

DIRECT MARKETING MAIL CAMPAIGNS

Kimball & Beecher wanted to shift from some of their traditional marketing to incorporate some innovative and creative marketing touches. POS created a series of direct mail postcards for area homeowners. Particular attention was given to content including value-added information for patients such as special recognitions, unique services, oral hygiene educational tips, special offers and more.

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  Children's Dental Health Month

  Free growth charts

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  Back to School Check List

  Education on tooth pain

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  Operation Gratitude

  Candy buy-back to support troops

RECALL AND REACTIVATION CARDS

Kimball and Beecher Family Dentistry continues to be proactive in their recall and recare -- including appointment reminders and reactivation mailers for patients who have been gone awhile. Today, the doctors and staff look at POS as one of their partners to help improve their marketing collateral and patient communications.